Corporate Social Responsibility (CSR) has moved from buzzword to actual practice for good reason – job candidates increasingly care about it! Applicants review Glassdoor ratings to see what others say about company management, but they also look at your website and social media channels for evidence that your company also cares about society at large through a defined CSR program.
Why do candidates care? CSR programs mean your company is more than just business – that helping others is important as well. To the job seeker, your CSR activities “imply” a better overall work environment because you take a more worldly view, care for others and have team members that share the same values and interests in supporting the communities where they live and work. 3 Reasons Why Job Seekers Find Your Organization’s CSR Attractive
Company culture is now an important factor in the companies that job seekers will apply to, especially for Millennials. See Perceptions, Millennials and CSR
With the talent war in full play, especially for STEM jobs, companies would be wise to assess their CSR activities, create a CSR strategy and ensure they make those activities visible among social media channels and their web site to attract top talent.
Do you remember last summer’s ALS Ice bucket challenge? Our video quickly became the highest liked, viewed and shared post on Twitter, Facebook, LinkedIn, and Google+ in our company history and led to an increase in visitors to our careers page (even now).
Besides attracting job candidates, a CSR program can drive many other benefits, many of which can be quantified:
There really is no losing with a CSR program – and everything to gain. If you don’t have one, what’s your excuse?
As MassPay, we are passionate about servicing our clients, while supporting the surrounding community. In addition to our own non-profit that supports cancer research and prevention, we support many non-profit organizations that are doing great things to support our community.
Here are some of the many organizations we actively support using company resources and team members:
Each of our team members has been touched by cancer in some way – themselves, a parent, spouse, sibling or friend. MassPay has created a non-profit called Fed Up With Cancer that hosts events throughout the year to raise money for the North Shore Cancer Center. To date, we’ve raised over $175,000 through a Cancer WALK, Trivia Night, Virtual Golf Tournament, and Taste of the North Shore.
Beverly Bootstraps was first established in 1992 as a food pantry in the basement of the First Baptist Church. With the generous support of donors, volunteers and the community at large, they have grown to be a leading social service agency on the North Shore.
MassPay worked with two other local companies to provide 65 families with holiday meals (and have delivered over 150 holiday meals during the past four years). Many of these families don’t have a stove or an oven and would otherwise not have a holiday meal without this effort.
Family Promise North Shore Boston is a nonprofit interfaith hospitality network that provides temporary shelter, meals, hospitality, and case management for families experiencing homelessness on the North Shore of Massachusetts.
MassPay runs an annual clothing & food drive to support Family Promise. We collected and delivered donated toys, food and household items to brighten the Christmas of many families.
The Northeast Arc helps people with disabilities become full participants in the community; choosing for themselves how to live, learn, work, socialize and play.
Our company president, Jason Maxwell, serves on the Board of Directors, the Financial Committee and spearheads the organization’s Annual Fund.
In addition to the above organizations, MassPay supports many others through donations of money, donated goods, fundraising events and team member time to improve the lives of people within our communities. Some of these include the Northeast Animal Shelter, Harborlight Community Partners, Danvers Food Pantry, Alzheimer’s Association, the Nicole Gregory Annual Golf Tournament, Massachusetts Special Olympics, Stoneham Boys & Girls Club, Esophageal Cancer Action Network and many others.
If you don’t already have a CSR program in place, it’s time to start one. Take a look around in your community – there is no shortage of organizations that need your help.
Please see our community page for a list of other organizations we support.
MassPay provides a cloud-based Human Capital Management (HCM) solution called iSolved, which allows small to mid-sized businesses to utilize technology to streamline their HR & Payroll processes and optimize their workforces. iSolved tracks detailed employee information, administers benefits, calculates work hours, processes payroll, offers employees self-service and keeps businesses in compliance with ACA and other regulations.