It’s no secret that your website and social media channels are now the gateway to information about your company and products, your work environment and culture, career opportunities and your company’s overall reputation.
HR professionals can play a significant role in using social media to drive increased awareness and position your company as a reputable thought-leader, which helps the company attract quality job candidates and keep employees “in the know” and more engaged.
Maintaining your social media presence takes work – ideally on a daily basis. Each channel has its own character, audience and type of content. It’s important to understand these specific nuances in order to optimize each channel for your company and get results with social media.
We’ve put together these simple tips to help your company get results with social media without breaking the bank!
We use Twitter to announce new labor laws, trends and infographics, so this channel has a higher volume of posts
We use LinkedIn and Google+ to post more detailed, thought leadership articles at a lower volume than Twitter posts
We use Facebook to promote company activities (tradeshow pics, fund raising events, awards, videos, etc.) mostly promoted through pictures
Beware that you can get spread too thin covering all social media channels. It’s far better to do a great job with a handful of channels, rather than posting infrequently to many. Job applicants, clients, partners, employees and prospects can all see how active you are and some may be turned off if you do not update frequently.
We hope 2016 is your biggest year yet to get results with social media.
MassPay provides a cloud-based HR & Payroll solution called iSolved, which allows small to mid-sized businesses to use leading technology to streamline their HR, Payroll and Talent Management processes and optimize their workforce. iSolved tracks detailed employee information, administers benefits, calculates work hours and processes payroll, and offers performance management/reviews, new hire onboarding, employee self-service and other capabilities, to keep businesses efficient, and compliant, with ACA and other regulations.
MassPay also offers ASO services to provide businesses with expert guidance on HR/Payroll issues, provides management and employee training and coaching, helps develop company policies, audits and addresses compliance issues, and implements best practices for hiring, on-boarding, training and performance processes.
With MassPay, you have virtually everything you need for your HR/Payroll processes from a single provider and platform.
Contact us to learn more!